Franchising Done Right. Right here.

Doing franchises right is where Salsarita’s CEO and owner, Phil Friedman, excels. Recognized by Fast Casual Magazine as “One of the Top 5 Fast-Casual Executives to Watch” and by Restaurant News as a Golden Chain Award honoree, Friedman is an industry veteran with a proven track record for expanding well-known, national brands like Panda Express and McAlister’s Deli, which he grew from 27 to 300 restaurants. Seeing “significant potential” to apply his skills and take the brand to the next level, Friedman acquired Salsarita’s in 2011. Within a year, Salsarita’s was named “One to Watch” by QSR Magazine. And since then, Salsarita’s has been outperforming the fast-casual industry year-over-year. In fact, average unit volume (AUV) is up 28% over the last 5 years. Phil believes in the brand so much, he’s not just the owner, he’s a franchisee. He’ll soon open his 6th Salsarita’s location.
Avg. Unit Volume (AUV) up 28% since 2011, increasing approx. 5% per year
Top-tier Salsarita’s locations average $1.2 million a year in sales
Total Estimated Initial Franchisee Investment: $483K-$684K

*All statistics based on performance since 2011 when Phil Friedman acquired Salsarita’s. The top third group represents the top third performing traditional locations based on total sales as of 12/31/2016.

Hear what our franchisees are saying.

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“2016 Top 100 Movers & Shakers”

Fast Casual Magazine

“One to Watch”

QSR Magazine

“It just feels better than competitor’s.”

– HP Patel Multi-Market Franchisee Owner

We put a lot of effort into the look and feel of our restaurants, making them more comfortable, cleaner and higher-end. Because as Phil says, “Becoming a top-3 brand is a matter of continuing to look better, taste better and serve better.”

Flexible Concept

In addition to traditional stand-alone units, Salsarita’s Franchising has deep experience with airports and transit centers, corporate and university campuses, and stadiums – an extremely appealing feature to experienced operators in the non-traditional, captive-market operating space.



Shopping Centers



Franchise Qualifications


Net worth of $1.5 million


Liquid assets of $500,000


Restaurant/Hospitality experience

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